EXAMPLE

December 2000:  Parallel Structure

 ‘T is not enough no harshness gives offence,
The sound must seem an echo to the sense.
–Alexander Pope

Use parallel verb constructions in a Table of Contents to unify form and function.

Examples below are from CopyWrite for Radio for www.presentationdesigns.com

Original	Revised
Chapter 3. Beginning The Creative Process 3.1 The Origin of the 10 Steps 3.2 The 10 Creative Steps  3.3 Step 1. Making an Ascertainment 3.4 Step 2. Developing the Creative Package 3.5 Step 3. Define the Market	Chapter 3. Beginning the Creative Process 3.1 The Origin of the 10 Steps 3.2 The 10 Creative Steps to Creating Great Radio Commercials 3.3 Step 1. Ascertain the Advertiser  3.4 Step 2. Develop the Creative Package 3.5 Step 3. Define the Market
Chapter 4. Defining the Customer 4.1 Step 4. Identify the Customer and What Attracts/Motivates them to Purchase 4.2 Target Audiences Life Styles 4.3 Step 5. Identify the Benefits and From Them Determine the Products “Positioning” 4.4 Using Motivations to Connect Emotionally with Your Target Audience 4.5 Two Different Categories of Motivators 4.6 Rational and Emotional Attractor Summary	Chapter 4. Defining the Customer 4.1 Step 4. Identify the Customers and What Attracts/Motivates Them to Purchase 4.2 Target Audiences' Lifestyles 4.3 Step 5. Determine the Benefits and Position the Products 4.4 Motivate to Connect Emotionally with Your Target Audience 4.5 Two Different Categories of Motivators 4.6 Rational and Emotional Attractor Summary