EXAMPLE

January 2001:  Put Prepositions in Their Place

My books are water; those of great geniuses are wine. 
Everybody drinks water.

Mark Twain
 

Readers are your guests. Welcome them to a comfortable table.

Examples below are from Advertiser Needs Analysis for www.presentationdesigns.com

Grammatically Incorrect Grammatically Ungainly Grammatically Genuine

What is the age range that the primary customers fall into?

What is the age range into which the primary customers fall?

 

What is the age range of your primary customers?

This sort of guess work can be risky in providing insight into advertisers whose products don't mirror similar experiences to the ones you’ve had success with. 

This sort of guesswork can be risky in providing insight into advertisers whose products don’t mirror similar experiences to the ones with which you’ve had success.

This sort of guesswork can be risky in providing insight into advertisers whose products don’t mirror your successful experiences with similar products.

That gives it the greatest chance of being understood and acted upon.

 

That gives it the greatest chance that someone can understand and act upon it.

That gives it the greatest chance to be understood and put into action.

The purpose of having a structure comes about from the need to deliver a message that the target audience will understand and want to listen to.

 

The purpose of having a structure comes about from the need to deliver a message that the target audience will understand and to which it will want to listen.

Having a structure satisfies the need of delivering a message that the target audience understands and wants to hear.

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