EXAMPLE

October 1999: Beginnings and Endings

The first example is the introductory paragraph for Wade Rain’s Poweroll irrigation system. If you want to read about an efficient irrigation system, visit www.waderain.com. If you want to see how to vary sentence structure to maintain interest in your subject, read right here:

Original

Revised

The Poweroll is a mechanized sprinkler irrigation system which takes the hard work out of moving sprinkler irrigation pipe. It can operate on all types of soils and on almost any crop except the taller ones such as corn and sugar cane. It operates in square fields and is economical in fields as small as 25 acres. The Poweroll is a mechanized sprinkler irrigation system that takes the hard work out of moving sprinkler irrigation pipe. Capable of running on all types of soils and irrigating all but tall crops such as corn and sugar cane, Poweroll operates efficiently in square fields and economically in fields as small as 25 acres.

The second example is the concluding paragraph for Wade Rain’s Poweroll irrigation system. The phrase "over 60 years" qualifies the claim of "long leadership." The phrase "solid base of domestic and international experience" qualifies the claim of "Poweroll as a proven solution."

Original

Revised

Wade Rain Poweroll is backed by Wade Mfg. Co.'s long experience in the sprinkler irrigation industry, over 60 years. Poweroll has been tested on a great variety of crops and growing conditions all over the world. Now from its leadership position Wade Rain offers Poweroll as a proven solution to many of today's modern farming irrigation needs. Wade Rain Poweroll is backed by Wade Rain's long leadership in the sprinkler irrigation industry, over 60 years. Poweroll has been tested on a great variety of crops and growing conditions all over the world. From its solid base of domestic and international experience, Wade Rain offers Poweroll as a proven solution to many of today's modern farming irrigation needs.

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