September 2000: Why Read the News?

The act of writing is an act of optimism. You would not take the trouble to do it if you felt that it didn’t matter. –Edward Albee

In news stories, put first what is most important to your readers and provide useful information to keep them reading.

Original	Revised
Stern said instead of a nine-to-18-month implementation time, rapid implementation of a customized, integrated CRM suite would be available to customers in only six-to-nine weeks because of the agreement.	The agreement means that a customized, integrated CRM suite will be implemented and available to customers in just six to nine weeks rather than nine to 18 months, Stern noted.
The benefit to customers of using E1 TMS, many of whom will be E1 and T1 compatible in the near future is the time savings, explained X Company president and founder Bill Smith.	E1 TMS saves time for customers, many of whom will be E1 and T1 compatible in the near future, explained X Company president and founder Bill Smith.