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PITH
Never use a foreign phrase, a scientific word, or a jargon
word if you can think of an everyday
English equivalent. –George Orwell
November 2000
Ever been blind-sided by business blurbology?
Original
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Revised
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We
wanted to release something that could be sold easily,
but that will also help at eventually
up-selling Discover.
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We
wanted to release something easy to sell that will
eventually help outsell Discover.
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Many
have neither the time nor the contacts to source
product
via
unfamiliar distribution channels.
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Many
have neither time nor contacts to send
products through
unfamiliar distribution channels.
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Distributors
and brokers are not stuck to lead times, since product
is sourced
through surplus inventory from manufacturers or other
distributors who have it in stock.
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Distributors
and brokers don’t depend on lead times, since they obtain
the product through
manufacturers’ and distributors’ surplus inventory.
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