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PITH

Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent. –George Orwell

November 2000 

 Ever been blind-sided by business blurbology?

Original

Revised

We wanted to release something that could be sold easily, but that will also help at eventually up-selling Discover.

 

We wanted to release something easy to sell that will eventually help outsell Discover.

 

Many  have neither the time nor the contacts to source product via unfamiliar distribution channels.

Many have neither time nor contacts to send products through unfamiliar distribution channels.

Distributors and brokers are not stuck to lead times, since product is sourced through surplus inventory from manufacturers or other distributors who have it in stock. 

Distributors and brokers don’t depend on lead times, since they obtain the product through manufacturers’ and distributors’ surplus inventory.