Say It
Write
The meanings of words are not in the words; they
are in us.
— S.I. Hayakawa
When Is the Right Time?
The first time is the charm. If you know who you are, you can
sell who you are. Some may not buy what you're selling, but most will consider it the
first time.
Click on Niccolo
Machiavelli to see a master charmer at work in 1532.
Click on Convince Your
Customer to compare two companies’ sales
letters in 1999.
What's The Good Word?
Choose words carefully to communicate important
information with your customers and colleagues.
Click on Constitution to see the U.S. founding fathers at work in 1789.
Click on Connect Clearly to compare prefabricated phrases and plain pith in 1999.
Who's Listening?
Words communicate ideas; therefore, they can sell
ideas; but only if they are chosen with a specific purpose and audience in mind.
Click on William Shakespeare to see a clever communicator at work in 1599.
Click on Consider Your Client to compare constrained and congenial contact in 1999.
What Clients Say |
